Hi, I'm Pratiksha. I downloaded 6 food delivery apps.
No, I wasn't hungry — I was studying their checkout flows.
Found 3 problems before I even got to checkout.

I design for change.

Product Designer Annoyingly Thorough Thinks in Systems AI Curious
View My Work ↓ Download Resume ↗

Selected Work.

Robot Delivery Redesign

2026 · UX Research · Interaction Design

Redesigning Robot Delivery in Third-Party Platforms

Robot delivery existed. The experience didn't.

5+

Participants

5

Competitors

3→5

Screens redesigned

View case study →

2025 · AI Design · Lean UX · Mobile

● In Progress

MoodMode — AI-Powered Productivity App

Most apps ignore how you feel. This one starts there.

40%

Faster task start

3

AI focus modes

4

Lean UX phases

Currently building with real OpenAI integration.

Case study coming soon
MoodMode App
STC Hub Portal

2024 · Usability Testing · Enterprise UX

STC Hub Employee Portal — Usability Study

Complex admin portal. 15+ fixes that mattered.

6

Users tested

15+

Recommendations

SUS

Score measured

View case study →

2025 · UX Research · Accessibility · iOS

Apple Reminders Accessibility Redesign

Found the gaps. Apple fixed them next.

10+

Gaps found

3

Apple changes match

5

Users tested

View case study →
Apple Reminders Redesign

The Skillset.

Process
Research before design. Always.
User interviews, usability testing, affinity mapping, journey mapping — I validate the problem before I touch a frame.
User Interviews Usability Testing Affinity Mapping Journey Mapping Think-Aloud Protocol
Background
I speak developer.
CS degree + frontend experience means I design with implementation in mind and hand off without surprises.
Tools & Platforms
Figma
Miro
Framer
Maze
VS Code
Notion
Jira
Illustrator
Photoshop
Claude
Cursor
Vercel
Behance
Slack
GitHub
HTML
CSS
JavaScript
Medium
70%
of my time goes into research — because finding the right problem is half the solution.
Design Approach
End-to-end, not just the happy path.
Information architecture, interaction design, design systems, edge cases, error states — I think in flows, not screens.
Wireframing User Flows IA Design Systems Prototyping
Emerging Tech
Designing for AI — not just with it.
AI-assisted design, prompt engineering, LLM-integrated experiences, conversational UI — I understand how to build products where AI is the feature, not the afterthought.
Prompt Engineering Conversational UI LLM Experiences AI-Assisted Design
4+
projects built from real research, real users, and real usability testing.
Craft
Accessibility is non-negotiable.
WCAG compliance, contrast ratios, keyboard navigation — built in from day one, not bolted on at the end.
WCAG 2.1 Color Contrast Screen Readers Keyboard Nav Focus States Alt Text ARIA Labels
LET'S TALK

Open to new opportunities, collaborations, and conversations about research, design, and product strategy.

pratiksham.kulam@gmail.com → LinkedIn — Pratiksha Kulam →